| Advertising Campaign
An integrated 30-day campaign covering the entire capital, Damascus, across three main channels — outdoor advertising, traditional media and interactive digital platforms.
| Total Reach
consecutive days
From the festival's opening to its close
outdoor display points
Flex billboards and digital screens across Damascus
days of teaser buildup
A social campaign that starts before the opening
| Channels
Each channel is designed to reach a specific segment of the audience — and they all run in parallel for 30 days.
A visible presence across the entire capital
Radio campaigns reaching millions of listeners
An interactive digital campaign led by influencers
| Timeline
Day −7
Teaser campaign launch
Publishing begins on social media platforms seven days before the festival opens.
Day 0
Opening + advertising surge
June 15, 2026 — the opening ceremony, plus radio and outdoor advertising launching at full capacity.
Days 1 – 30
Continuous daily coverage
Radio coverage, influencer coverage and daily content from the events.
Day 30
Closing + results report
July 15, 2026 — the closing ceremony, plus a detailed report on the media impact for each sponsor.
| Be Part of It
Sponsorship packages include guaranteed exposure across all campaign channels — from outdoor billboards to radio advertising to social media platforms.
